AFFORDABLE CAR HIRE LTD GDPR STATEMENT
Afforadable Car Hire Ltd needs to gather and user certain information about individuals. These can include customers, suppliers, business contacts, employees and other people the organisation has a relationship with or may need to contact.
The EU Generate Data Protection Regulation (GDPR) is a significant piece of European legislation which is effective from the 25th May 2018. It builds on existing data protection laws, strengthening the rights that EU individuals have over their personal data, and creating a single data protection approach across Europe.
How will Affordable Car Hire comply with GDPR?
Our GDPR preparation started in January 2018 and as part of this process we are reviewing (and updating where necessary) all our internal processes, procedures, data systems and documentation to ensure that we fully comply with the GDPR.
Our overarching GDPR Principles are:
- * Data is gathered lawfully, ethically and securely
- * Data is processed fairly and lawfully
- * Data is processed only for specified and lawful purposes
- * Processed data is adequate, relevant and not excessive
- * Processed data is accurate and, where necessary kept up to date
- * Data is not kept longer than necessary
- * Data is processed in accordance with an individual's consent and rights
- * Data is kept secure
- * Data is not tranferred to countries outside Europe Economic Area ('EEA') without adequate protection
PRIVACY POLICY
Your privacy matters to us. And we are committed to protection any personal information you gave us. At Affordable Car Hire Ltd, we offer online car rental and ancillary products through our own websites and through other online "platforms" such as partner's websites. This policy applies to all these platforms.
Privacy
What kind of personal information does Affordable Car Hire Ltd use?
When you book a car or request a quote, we ask you for the information we need to give you what you want. This may include the main driver's name, age, contact details (email, address and telephone number), date and place of birth, passport information, driving license information and payment information.
- * Loyalty Club Programme: To make things easier, you can sign up for our Loyalty Club Programme. This lets you save your personal information for the future, allowing you to review and manage your bookings. The information we gather through our Loyalty Club Programme will also be kept in accordance with the GDPR principles.
- * Payment: We may use your personal information for taking payments over the phone. We will stop recording the call whilst you provide us with your personal information and payment details. This will not be stored on file for training or other purposes.
- * Other: When you visit our websites, we may collect certain information, even if you don’t book a car. This may include your IP address and which browser you’re using, as well as information about your computer’s operating system, application version, language settings and pages visited. If you’re using a mobile device, we might also collect data that identifies your device, device-specific settings and characteristics, and latitude/longitude. We might also calculate and process data related to the apps installed on your mobile device (e.g. name, description and category). None of this information by itself will be able to tell us who you are, but it can still be considered ‘personal’ information. We may also receive information about you when you use certain social media services.
Why does Affordable Car Hire Ltd collect, use and share your personal information?
- * Bookings: First and foremost, we use your personal information to complete and administer your car booking, and to forward the necessary details to the car supplier. We may also use it to complete and administer the bookings of any ancillary products (such as insurance), and to forward the necessary details to the relevant supplier.
- * Customer service: Sharing your details with our customer service staff allows us to help you when you need it: for example, helping you find a car, or responding to your queries.
- * Customer reviews: We may use your contact information to send you a short questionnaire about your rental. This helps us understand and improve our service and the service our partners provide.
- * Marketing activities: We also use your personal information for marketing activities, as permitted by law. For example:
- * We may use it to contact you by email with information on our latest news, offers and updates, including details of our (or our group companies’ or affiliated partners’) goods and services, special offers, discounts or promotions, new products or services, and forthcoming events or competitions. You consent to this when you opt in for marketing information on the booking form, unless you opt out by ticking the relevant box (you can also opt out at any time by clicking “unsubscribe” in the email.
- * We may use it to contact you by telephone or email, with information about excess cover products that you didn't include in your car booking. Again, you consent to this when you opt in for marketing information on the booking form, unless you opt out by ticking the relevant box.
- * Based on the information you share with us, you may see individualised offers on our websites, in mobile apps or on third-party websites, including social media sites.
- * Other communications: There may be other times when we contact you by email, phone or SMS, depending on the contact
information you share with us. There could be a number of reasons for this:
- * We may need to respond to and handle your requests.
- * If you have not finalised a booking online, we may email you a reminder to do so. We see this as a useful service because it lets you carry on with a booking without having to find the car again or fill in all the booking details from scratch.
- * When you use our services, we may send you a questionnaire or ask you to review your experience with us.
- * We may send you other material related to your booking, such as information on contacting Affordable Car Hire Ltd or your car supplier if you need help – or a summary of your previous bookings.
- * Market research: We sometimes ask our customers to take part in market research. Any additional personal details that you give us as part of this research will be used only with your consent.
- * Fraud detection and prevention: We may use personal information to detect and prevent fraud and other illegal or unwanted activities.
- * Improving our services: Finally, we use personal information for analytical purposes, to improve our services, to enhance the user experience, and to improve the functionality and quality of our online travel services.
Why does Affordable Car Hire Ltd collect, use and share your personal information?
In certain situations, we may share your personal information with third parties.
- * The company/companies supplying your car and/or ancillary products: To complete your booking, we need to send the relevant booking details to the company/companies supplying the car and/or the ancillary products you have booked. For example: your name, age, contact details (email, address and telephone number), date and place of birth, passport information, driving licence information, payment information and any preferences you specified when booking.
- * Other companies within the Affordable Car Hire Ltd corporate family: To support you while you're booking your car and throughout your rental, we may share your details with other members of the Affordable Car Hire Ltd corporate family. Your information may also be shared with our parent company AffordableXtras.com and analysed to offer you a customised service, and to send you travel-related offers that may interest you.
- * Third-party service suppliers: We may use third-party service suppliers to process your personal information on our behalf for the purposes described above. For example, we may use them to contact you, or to send booking information on our behalf to the company supplying your car, or to manage aspects of our website, call centres or marketing activities. When a booking requires it, we may also work with third-party payment service suppliers to facilitate payment or payment guarantees. We also work with third-party advertisement networks to market services on other platforms, and involve third-party suppliers for analytical purposes. All these third parties will be bound by confidentiality agreements and will not be allowed to use your personal information for any purposes other than those described above.
- * Competent authorities: We may share your personal information with government or investigative authorities if required by law (or any regulation having the force of law). Such requirements include court orders, subpoenas and orders arising from legal processes and criminal investigations. We may also disclose your personal data if it is strictly necessary for the prevention, detection or prosecution of criminal acts.
Security
We use appropriate business systems and procedures to protect your personal information. We also use security procedures and technical and physical restrictions on accessing and using the personal information on our servers. Only authorised personnel are permitted to access personal information in the course of their work.
Marketing Emails
How can you control marketing emails?
When you book a car or request a quote, we explain how to opt out of marketing and sales emails. You can also opt out at any time by clicking "unsubscribe" in any of these emails.
Contact
How can you control the personal information you have given to Affordable Car Hire Ltd?
You can request a copy of the information we have about you by emailing customerservices@affordablecarhire.com (stating 'Data Query' in the subject line) or writing to Affordable Car Hire Ltd, Broxbourne Business Centre, Pindar Rd, Hoddesdon, Hertfordshire EN11 0FJ, United Kingdom. To keep your information safe, we may ask for further information to confirm your identity. If you spot any mistakes in your information, please tell us (email or write to the same addresses) so we can correct them.
Should you have any questions, concerns or comments about our practices or this Privacy Policy, please email us at customerservices@affordablecarhire.com, stating 'Privacy' in the subject line. Affordable Car Hire Ltd has its offices at Broxbourne Business Centre, Pindar Rd, Hoddesdon, Hertfordshire EN11 0FJ, United Kingdom.
COOKIES INFORMATION
Website Cookie Information
Accepting our cookies will not give you more adverts or pop-ups. It will simply hide the Cookie Directive notification that appears on all of our pages. A cookie is a small
data text file, which a Web site stores on your computer's hard drive (if your Web browser permits). They are widely used in order to make websites work, or work more
efficiently, as well as to provide information to the owners of the site. Cookies are used by websites to save user preferences between visits.
Types of Cookies
Category 1 - Strictly Necessary Cookies
These cookies are essential to using the website. Without these cookies services you have asked for cannot be provided and the website will not function.
Category 2 - Performance Cookies
These cookies are used for Web analytics, Ad response rates and Affiliate tracking. These cookies collect information about how visitors use a website, for instance
which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information
these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
Category 3 - Functionality Cookies
These cookies are used for things such as remembering settings a user has applied to a website such as layout, font size, preferences, colours etc. The information
these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Category 4 - Targeting or Advertising Cookies
Cookies placed by advertising networks to collect browsing habits in order to target relevant adverts to the user. Session cookies expire when you close your browser.
Persistent cookies have a lifetime set by the website and will retain information that can be used when you reopen a website in the future. 1st Party Cookies are set by the website you are actually visiting. 3rd Party Cookies are set from content displayed on the website from other websites. This can be from advertising or sharing tools such as Facebook, Twitter or Google+.
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Website Cookie Information
Third Party Cookie Option
We supply advertising for 3rd parties and these 3rd parties may store a cookie on your browsing device. Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website. Google's use of the DART cookie enables it and its partners to serve ads to you based on your visit to this site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the advertising opt-out page. (Alternatively users can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page). Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit: http://www.allaboutcookies.org. To opt out of being tracked by Google Analytics across all websites visit:http://tools.google.com/dlpage/gaoptout.
Further Reading
Useful information about cookies can be found at: http://www.allaboutcookies.org
Internet Advertising Bureau. A guide to behavioural advertising and online privacy has been produced by the internet advertising industry: http://www.youronlinechoices.eu
International Chamber of commerce UK. Information on the ICC (UK) UK cookie guide can be found on the ICC website: http://www.international-chamber.co.uk